
For a long time, there has been a strong belief in the crypto community that a cryptocurrency listing on an exchange is an event that inevitably positively impacts its price. If a cryptocurrency is not traded on any major exchange, its prospects for price growth are limited — but they will certainly appear once it’s listed. Conversely, delisting is often seen as a sign that the cryptocurrency can be forgotten forever.
However, 2024 seems to have seriously shaken this belief. Let’s delve into the details:

In rankings like those on CoinGecko and other similar platforms, Binance has held the top spot for trading volume for several years. As a result, listing on Binance is considered a milestone event for any cryptocurrency. Such listings are often followed by a price pump, at least in the short term.
A classic example of a successful listing is BitTorrent:

In BitTorrent’s case, the token price never returned to the level it was at the time of listing, always remaining above that threshold.
However, there have also been cases where the listing pump was extremely short-lived:

These examples reflect a typical price trajectory for tokens listed on Binance:
While prices may eventually revert to pre-listing levels, such declines often take months. Investors who acquire tokens during or before the listing usually have ample opportunity to sell at a profit.
When a cryptocurrency is delisted from a major exchange, many assume it signals the end of interest in the asset. Additionally, reduced liquidity due to the lack of trading on a significant platform often serves as a clear signal to exit the asset.
Logic suggests that upon delisting, the price should plummet to near-zero levels and remain there indefinitely. Even an announcement of an upcoming delisting can trigger a sharp price drop.
A notable example is the Gifto token, whose delisting from Binance was announced on November 26, 2024.

Today, exchanges no longer serve as the ultimate benchmark for a cryptocurrency’s value. While insignificant cryptocurrencies like Gifto are unlikely to garner public interest, prominent projects can exhibit price growth without exchange listings — or even experience declines immediately after being listed.
For this reason, if you see potential in a cryptocurrency, the absence of a listing on major exchanges should not deter you from acquiring it.
Successful projects like XMR, KAS, and GOAT prove that cryptocurrencies can thrive without Binance or other top platforms.